The holy grail of any internet marketing campaign is generating profitable traffic, if you optimise the smart way that traffic can be free. SEO is often used to achieve free traffic however, it isn’t free and if you want to rank for a competitive term the work you need to put in is immense.
Search engine optimisation is fastly becoming a numbers game and it all comes down to links, how many people link to you, what the anchor text of those links are and what type of pages the links are coming from.
If you can achieve enough one way anchor links to your site with your target keyword, you can potentially rank for any term. How you get these links is the real secret and there are hundreds of techniques out there to use, picking the right ones come with consistency and determination.
So forget about stuffing your keywords into a document and start thinking about how you are going links back to your content, and how you are going to get your target keyword in those links.